Brand identity framework, positioning, packaging, photography, and e-commerce website design for Biscoche, an original high-end line of coconut macaroons.

Biscoche is a New York based direct-to-consumer macaroon bakery that wants to elevate the traditional coconut macaroon by using the highest quality chocolate, caramel, fruit, and nuts. We designed a brand identity for the company that captures the upscale luxury feel of the brand, with pops of color representing the all-natural flavors. The project encompassed everything from consulting on the branding and colors, to the design and functionality of the packaging, e-commerce website, and promotional materials, to the art direction and photography for their socials, website and Amazon stores.

The Biscoche branding conveys the company’s accessible but luxurious macaroon, which stands out from the bag or plastic bucket of most direct-to-consumer brands for macaroons. We wanted to bring the same elevated feel of the highly gifted French Macaron branding to the gluten-free coconut treat we adore.