NicoleHD Jewelry

Custom jewelry content creation video + photography for summer campaigns for website, email and social media marketing and ads for NicoleHD Jewelry, a fine jewelry retailer.

NicoleHD Jewelry is a direct-to-consumer fine jewelry brand aimed at an audience ranging from 18-24 and 45-60 year old women, with price points to support each target demographic. MWS created a brand identity for NicoleHD Jewelry inspired by founder Nicole’s love for butterflies (a common symbol in her jewelry collections) and the collaboration of fine lines and high quality gold and diamond pieces.