Videre

BRAND IDENTITY, WEBSITE, PHOTOGRAPHY, PRINT + DIGITAL COLLATERAL, EMAIL MARKETING

For the complete brand identity project of Videre, the new restaurant perched atop the IHG Kimpton Hotel Wilshire, we worked to capture the essence of this Californian rooftop escape. Our design strategy was rooted in the concept of an elevated experience with breathtaking panoramic views. Drawing inspiration from the scenic views and lush nature, we created a brand identity and developed their logotype, illustrations and custom website. The design and development were meticulously crafted to mirror the restaurant’s ambiance, with immersive visuals and an intuitive user experience.

We ensured that Videre’s digital communications and email marketing campaigns mirrored the spirit of its cuisine and atmosphere. With a carefully curated menu that boasts delights like the Pan de Pavo, a delectable oven-roasted turkey sandwich, and a Petaluma farm turkey thigh dish, our print collateral and menu design radiated a sense of culinary artistry. The brand identity we crafted came alive in every aspect of Videre, inviting patrons to experience the harmony of nature and city and escape of the city life to a rooftop oasis. It starts from the moment they visit the website to the moment they savor each exquisite dish, drink each carefully crafted cocktail, all while enjoying stunning views that complement the Californian sunsets.